From Freebie to Funnel: How We Helped DesignerTress Launch and Sell Her First Ebook
DesignerTress, a haircare educator and content creator, wanted to help women protect their real hair while wearing wigs. With valuable knowledge to share, she needed a strategic way to turn that expertise into revenue.
I helped her create and launch a high-value lead magnet that naturally sold her eBook — building her list, nurturing her audience, and converting subscribers into paying customers.
The Challenge
DesignerTress had written a powerful ebook focused on protecting natural hair under wigs, but needed a sales strategy to bring it to life. She didn’t have a lead generation system or an email sequence in place, and wasn’t sure how to turn social media attention into real conversions.
What she needed:
A lead magnet that resonated with her audience
An automated email sequence that built trust and drove sales
A system to convert new followers into ebook buyers
The STRATEGY
The idea was simple and effective: give away valuable information in exchange for an email address — then nurture that audience with education and a clear path to purchase.
We crafted:
A lead magnet titled “Mistakes You’re Making Under the Wig”
A follow-up email sequence designed to educate, relate, and sell
A seamless customer journey from freebie to paid product
Everything aligned with her voice, her values, and her vision.
The EXECUTION
I worked closely with DesignerTress to bring her funnel to life:
Wrote and formatted the lead magnet PDF, positioning her as the expert
Designed the opt-in landing page with strong messaging and clear CTA
Wrote a 5-part email sequence that nurtured leads and promoted the ebook
Strategized the call-to-actions that felt authentic and non-salesy
Helped her integrate the funnel into her social media strategy
The end result was a smooth, evergreen funnel that grew her list and sold her ebook with minimal ongoing effort.
The RESULTS
Built an engaged and targeted email list from scratch
Converted new subscribers into paying ebook customers
Gave DesignerTress a system she could use again for future offers
Created clarity around her messaging and brand authority
Positioned her as a trusted educator in the wig-care and natural hair space
TESTIMONIAL
“I had the knowledge, but Coley helped me turn it into income. The lead magnet she helped me create brought in real leads, and the email sequence was exactly what I needed to confidently promote my ebook. It feels so good to finally have a system that works.”
