Case Studies
SheGainz – Helping Women Gain Healthy Weight and Confidence
Founder-led brand helping women around the world gain healthy weight and build muscle through digital education and empowerment. Launched in 2018, SheGainz quickly grew into a trusted wellness platform through digital products, community, and consistent content.
ERIC BIGGER: Building a Scalable Mindset Brand
Eric Bigger came to me as a well-known public figure, best recognized from The Bachelor franchise, who was ready to pivot into a more purposeful brand: mindset coaching. He had the audience and the story — he just needed a digital strategy to package it.
Shayla : Turning Wig Expertise into Digital Income: The DesignerTress Product Suite
What happens when a beauty entrepreneur stops trading time for money and starts scaling her expertise? For Shayla, founder of DesignerTress, it meant turning her wig-making skills into a digital brand that educates and earns. From her first high-converting lead magnet to a premium ebook and automated sales funnel, this project shows how service-based creators can package their knowledge, grow their audience, and create income beyond the chair. Dive into the strategy and structure that brought it all to life.