From Influence to Income: Helping Eric Bigger Launch a $100K/Month Coaching Brand

Eric Bigger, a reality TV personality turned transformational coach, had the platform and credibility—but he needed a digital business foundation to turn his influence into consistent income. I partnered with him to launch a premium $10,000 mindset coaching program, develop his entire digital sales ecosystem, and build a cohesive brand presence. The result: over $100,000 per month in recurring revenue.

100 Days of Wisdom Course

1:1 Coaching Program with Eric

The Challenge

Eric had a loyal audience and years of personal development experience, but he lacked the structure to monetize his coaching effectively. He needed help defining a premium offer, creating a system to attract and convert leads, and repositioning his brand from celebrity to transformational coach.

The STRATEGY

The approach was to treat Eric’s transformation work like a luxury experience—refined, personalized, and high-impact. I worked with him to:

  • Build a $10,000 1:1 coaching program with real value and defined outcomes

  • Craft a premium positioning and visual identity aligned with his brand

  • Design a high-converting sales funnel and nurture system

  • Develop an intentional content strategy that built authority and trust

The EXECUTION

As his digital strategist, I executed the full foundation for a high-ticket, scalable brand:

  • Sales funnel design: landing page, lead capture, application form

  • Email marketing: automated sequences to nurture, pitch, and convert leads

  • Website development: clean, mobile-optimized design that positioned Eric as a top-tier coach

  • Social media strategy: aligned messaging, call-to-actions, and content pillars

  • Offer packaging: helped refine program deliverables, structure, and pricing

All components worked in sync to elevate the brand, streamline the client journey, and drive qualified leads.

The RESULTS

$100,000+ per month in revenue from 1:1 coaching

  • Fully automated lead generation and client conversion funnel

  • A clear, cohesive brand presence across web and social media

  • Streamlined backend that allowed Eric to focus on coaching, not operations

  • Scalable system now being leveraged to launch group offers and additional programs

TESTIMONIAL

"Working with Coley took my coaching business to a level I didn’t think was possible. She helped me structure my offer, refine my voice, and build systems that actually convert. Her strategic mind and creative execution changed the game for me."-Eric Bigger